{"id":359,"date":"2017-12-14T12:35:26","date_gmt":"2017-12-14T20:35:26","guid":{"rendered":"https:\/\/www.lampsplus.com\/ideas-and-advice\/?page_id=359"},"modified":"2018-04-23T16:55:48","modified_gmt":"2018-04-23T23:55:48","slug":"light-bulb-moment","status":"publish","type":"page","link":"https:\/\/www.lampsplus.com\/ideas-and-advice\/press\/light-bulb-moment\/","title":{"rendered":"In the News: Light Bulb Moment"},"content":{"rendered":"<p>LOS ANGELES &#8212; May 15, 2017<\/p>\n<p><strong>The Lead Story in Today&#8217;s San Fernando Valley Business Journal Chronicles Lamps Plus&#8217; Successful Leap from Brick-and-Mortar to Multi-Channel Retailer<\/strong><\/p>\n<figure id=\"attachment_362\" aria-describedby=\"caption-attachment-362\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-362 size-full\" title=\"Newspaper clipping of the San Fernando Valley Business Journal featuring Lamps Plus. \" src=\"https:\/\/www.lampsplus.com\/ideas-and-advice\/wp-content\/uploads\/2017\/11\/San-Fernando-Valley-Article.jpg\" alt=\"A page of the San Fernando Valley Business Journal featuring Lamps Plus. \" width=\"550\" height=\"474\" srcset=\"https:\/\/www.lampsplus.com\/ideas-and-advice\/wp-content\/uploads\/2017\/11\/San-Fernando-Valley-Article.jpg 550w, https:\/\/www.lampsplus.com\/ideas-and-advice\/wp-content\/uploads\/2017\/11\/San-Fernando-Valley-Article-300x259.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-362\" class=\"wp-caption-text\">Photo by David Sprague \/ San Fernando Valley Business Journal<\/figcaption><\/figure>\n<p>This must-read story sheds light on the retailer&#8217;s ever-evolving digital strategy, from its very first in-store computer kiosks to its current challenges and successes as a leading multi-channel retailer in the housewares space.<\/p>\n<p>Key highlights include:<\/p>\n<ul>\n<li>How the company was able to incentivize <a href=\"https:\/\/www.lampsplus.com\/stores\/\">Lamps Plus store<\/a> associates to embrace in-store kiosks (Hint: allow them to earn commissions from kiosk sales).<\/li>\n<li>How customer website browsing behavior \u2013 in particular site searches and exits \u2013 offers a critical feedback loop to inform the development of new products.<\/li>\n<li>How today&#8217;s shift toward mobile devices presents a new opportunity for local stores to serve as de facto call centers, helping customers browse and shop over the phone.<\/li>\n<li>The challenge of understanding and addressing a customer&#8217;s needs on the fly as he or she shifts between platforms, from desktop computer to mobile phone to store visit and back.<\/li>\n<li>In addition to illuminating insights from Dennis Swanson, CEO, the article also speaks with Angela Hsu, VP of Internet Business and Marketing, and Terre Wellington, Senior Vice President of Store Operations.<\/li>\n<\/ul>\n<p>Read more in the <a href=\"http:\/\/sfvbj.com\/news\/2017\/may\/12\/preview-kiosks-keep-lights\/\">San Fernando Valley Business Journal,<\/a>\u00a0a leading local business publication covering business news across northwest Los Angeles.<\/p>\n<p>Media Contact: <a href=\"mailto:PR@Lamp%73Pl%75s.co%6D\">PR@LampsPlus.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOS ANGELES &#8212; May 15, 2017 The Lead Story in Today&#8217;s San Fernando Valley Business Journal Chronicles Lamps Plus&#8217; Successful Leap from Brick-and-Mortar to Multi-Channel Retailer This must-read story sheds light on the retailer&#8217;s ever-evolving digital strategy, from its very&#8230;<\/p>\n","protected":false},"author":5,"featured_media":362,"parent":308,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-359","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In the News: Light Bulb Moment - Ideas &amp; Advice | Lamps Plus<\/title>\n<meta name=\"description\" content=\"San Fernando Valley Business Journal Story Lamps Plus&#039; Successful Leap from Brick-and-Mortar to Multi-Channel Retailer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lampsplus.com\/ideas-and-advice\/press\/light-bulb-moment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In the News: Light Bulb Moment - Ideas &amp; 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