{"id":3611,"date":"2019-12-10T08:29:00","date_gmt":"2019-12-10T16:29:00","guid":{"rendered":"https:\/\/www.lampsplus.com\/ideas-and-advice\/?page_id=3611"},"modified":"2023-10-26T14:26:22","modified_gmt":"2023-10-26T21:26:22","slug":"lamps-plus-names-winner-of-light-what-you-love-video-contest","status":"publish","type":"page","link":"https:\/\/www.lampsplus.com\/ideas-and-advice\/press\/lamps-plus-names-winner-of-light-what-you-love-video-contest\/","title":{"rendered":"Lamps Plus Names Winner of  \u201cLight What You Love\u201d Video Contest"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Video Created by Cal State Long Beach Film Student Cathy Bui Shows Inspiration of Family, Friends and an Illuminated Home<\/em><\/p>\n\n\n\n<p><strong>LOS ANGELES \u2013 Dec. 10, 2019 \u2013<\/strong> <a href=\"https:\/\/www.lampsplus.com\/\">Lamps Plus<\/a> today announced the winner of its first national user-generated video contest, which featured the theme \u201cLight What You Love.\u201d The video created by California State University Long Beach film student Cathy Bui about the inspiration of family, friends and an illuminated living room was selected as the winning contest entry.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"> \n\u2002\u2002\u2002\u2002\u2002\u2002\u2002\u2002\u2002\u2002\u2002\u2002<iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/3fXxSoqoX8I?si=5VE_oWX2Hk478R3z\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Lamps Plus Light What You Love Instagram Video Contest Winner Announcement<\/figcaption><\/figure>\n\n\n\n<p>Lamps Plus launched the contest asking users to submit a\nvideo on Instagram showing their interpretation of lighting the things they\nlove. The contest, which was promoted through social media, drew dozens of\nvideo submissions featuring subjects like children, pets, food, art and room\ndesigns.<\/p>\n\n\n\n<p>Bui opens her one-minute <a href=\"https:\/\/www.youtube.com\/watch?v=6rKVuGW6ZM8\">video<\/a> by narrating about the importance of the people in her life and their impact. A connection is made to the lighting of the room, where her memories with those people most often occur. The experience of playing a popular board game, which was part of Bui\u2019s childhood, also connects to her theme. Appearing in the film are Bui, her parents, grandparents and friends.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"> \n\u2002\u2002\u2002\u2002\u2002\u2002\u2002\u2002\u2002\u2002\u2002\u2002<iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/6rKVuGW6ZM8?si=5VE_oWX2Hk478R3z\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">#MyLampsPlus: Light What You Love<\/figcaption><\/figure>\n\n\n\n<p>\u201cThe importance of family to Lamps Plus is what drew me to\nenter this contest,\u201d Bui said. \u201cI love that this company is impactful in\ntransforming homes of families in not only adding color to their furniture, but\nalso to their lives. That sentiment means more than simply selling products and\nthat was the inspiration for this video.\u201d<\/p>\n\n\n\n<p>\u201cThere\u2019s a certain kind of magic in the living room when we\nare able to connect memories shared in this space with the lighting and\nfurniture surrounding it,\u201d she said. \u201cBringing my family and friends into this\nspace that we\u2019ve shared all our lives and embracing it with light felt like the\nright setting for my story.\u201d<\/p>\n\n\n\n<p>Bui wrote, directed and edited the video over two days,\ncollaborating with Bobby Kelley, her director of photography, and using a\npocket cinema 4K camera. She began the process by first developing a story\nadhering to the contest theme and resonating with her family as well as others.\nShe then wrote her script and sampled music to include.<\/p>\n\n\n\n<p>\u201cCathy\u2019s video shows that she is a talented visual\nstoryteller who created a unique personal video that should inspire others,\u201d\nsaid Angela Hsu, Senior Vice President of Marketing and eCommerce for Lamps\nPlus. \u201cOur family owned company helps families improve their homes so naturally\nwe felt a connection with her video.\u201d<\/p>\n\n\n\n<p>A junior from Fountain Valley, Calif., Bui is studying film\nand aspires to pursue a career as a short-form director within commercials and\nmusic videos.<\/p>\n\n\n\n<p>For winning the contest, Bui received a $3,500 shopping\nspree from LampsPlus.com. She said she plans to use the product credit to help\nfurnish the homes of her parents and grandparents.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.instagram.com\/p\/B4s3_JPB1Nf\/\">video <\/a>created by Jorge Barahona, a filmmaker and entrepreneur in El Paso, Texas, was chosen as the contest runner-up and he received a Lamps Plus shopping credit. Barahona\u2019s video features his nephew and an actor, Ivan Orozco, painting a room and adjusting the lighting.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B4s3_JPB1Nf\/\n<\/div><\/figure>\n\n\n\n<p>\u201cThe idea is that a child can inspire a unique look to your\nhome and when starting projects, the act of creating together can lead to the\nhome you\u2019ve always wanted,\u201d Barahona said.<\/p>\n\n\n\n<p>The \u201cLight What You Love\u201d contest was open to all U.S.\nresidents to submit a video via a public Instagram account while using the\n#MyLampsPlus hashtag. The contest ran over six weeks and ended in mid-November.\nA panel of Lamps Plus employees narrowed down the selections and chose the\nwinner and runner-up.<\/p>\n\n\n\n<p>\u201cOur goal for the contest was to see how talented video\ncreators from all backgrounds throughout the United States could illustrate the\nimpact of lighting on the people, animals and things they love,\u201d Hsu said. \u201cWe\nwere delighted by the creativity shown in the high-quality video submissions\nthat told unique personal stories. We consider this a successful video contest,\nwhich was our first of this kind, and we look forward to hosting more contests\nto see unique videos from others.\u201d<\/p>\n\n\n\n<p>Lamps Plus plans to launch video contests on social media during 2020 while exploring themes that connect topics to lighting and home furnishings.<\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\n\nMedia Contact: PR@LampsPlus.com\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video Created by Cal State Long Beach Film Student Cathy Bui Shows Inspiration of Family, Friends and an Illuminated Home LOS ANGELES \u2013 Dec. 10, 2019 \u2013 Lamps Plus today announced the winner of its first national user-generated video contest,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":308,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3611","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lamps Plus Names Winner of \u201cLight What You Love\u201d Video Contest<\/title>\n<meta name=\"description\" content=\"Lamps Plus has announced the winner of its first national user-generated video contest, which featured the theme \u201cLight What You Love.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lampsplus.com\/ideas-and-advice\/press\/lamps-plus-names-winner-of-light-what-you-love-video-contest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lamps Plus Names Winner of \u201cLight What You Love\u201d Video Contest\" \/>\n<meta property=\"og:description\" content=\"Lamps Plus has announced the winner of its first national user-generated video contest, which featured the theme \u201cLight What You Love.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lampsplus.com\/ideas-and-advice\/press\/lamps-plus-names-winner-of-light-what-you-love-video-contest\/\" \/>\n<meta property=\"og:site_name\" content=\"Ideas &amp; 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