Lamps Plus Receives Best Omni-Channel Retailer Award at the eTail Best-in-Class Awards 2019

Nation’s Largest Specialty Lighting Retailer Recognized for Innovative SMS Text to Store Program

LOS ANGELES – February 28, 2019 – Lamps Plus was named the Best Omni-channel Retailer in the eTail Best-in-Class Awards during eTail West in Palm Springs, California, last week. In granting the award, eTail cited the Lamps Plus program of connecting customers to their local Lamps Plus store associates using mobile SMS text service.

The Lamps Plus SMS text program was rolled out over the course of 2018. It has store sales associates carry iPhones at all times during store hours so that they can quickly respond to customer inquiries via text right from the store sales floor.

Lamps Plus founder and CEO Dennis Swanson (left) and Senior VP of Store Operations Terre Wellington with the award 

The annual awards ceremony has been held for the past eight years at the conclusion of the eTail conference and recognizes retailers that have demonstrated excellence in email, search, social, mobile, and Omni-channel marketing.

This year’s finalists included such retailers and brands as Overstock, Casper, QVC, Perry Ellis, Marriott, Total Wine, Allbirds, and DXL. New award categories this year included Best Breakthrough Startup, Best Influencer Strategy, Best Use of Video, and Best Social Selling.

The eTail West conference was held this year at the JW Marriott Desert Springs Resort and Spa in Palm Springs, California, from February 19th to the 22nd.

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